Gordon was selected due partly to his ongoing work with Alex's Lemonade Stand Foundation, which strives to aid in helping find a cure for childhood cancer. In addition to that, Gordon has hosted events aimed towards raising breast cancer awareness and money for the American Cancer Society through events like The Playing for Pink Casino Night event in November 2011, which he hosted with his wife, Jamie.
Along with his own charity drives and organizations, Gordon has also supported teammate's work, such as a food donation program run by Royals designated hitter Billy Butler and a yearly fundraiser held by pitcher Luke Hochevar.
In 2012, Gordon hit .294 with 14 home runs and 72 RBI in 161 games played for the Royals.
A complete list of the nominees and their off-the-field contributions to their respective communities can be viewed here. Voting for the award ends Oct. 14.