The Dallas Cowboys have the highest value in the NFL and are the highest ranked U.S. sports team, with a franchise value of $1.85 billion, according to the survey. The Cowboys are second worldwide only to soccer's Manchester United of the English Premier League, valued at $1.9 billion.
The Chiefs are worth $986 million, based on the Forbes report, but this figure is down from the team's reported value of $1.027 billion a year earlier, when they were considered the 14 most valuable team in the NFL. The average value of the 32 NFL teams is $1.04 billion, up 1.4 percent over the previous year.
The Washington Redskins have the second highest value at $1.55 billion, the same as it was in the prior year; New England is worth $1.41 billion, compared with $1.36 billion a year earlier; the New York Giants increased in value from $1.183 billion to $1.3 billion, followed by their New York City rivals, the Jets, who have a franchise value of $1.22 billion.
Operating income dipped to an average of $30.6 million per team in the 2010 season, on which the latest survey is based, but the new collective bargaining agreement will bring the owners a bigger slice of the revenue in the future. According to Forbes, the owners who stand to benefit the most are the owners of high-revenue teams, who will now make lower revenue-sharing payments to the other owners. The Chiefs' had operating income of $14.5 million in 2010 on revenue of $252 million.
Under the new collective bargaining agreement, the owners will pay the players as much as 48 percent of total revenues, which is down from 51 percent previously.