The Big 12 Conference is set to beginning airing its new TV public service announcement with the start of the conference basketball season.
↵The commercial, produced by William Draper of DrapeMedia Productions by support from the conference’s television partners, ESPN and Fox, will run through the regular season and into March. The 30-second commercial highlights the intensity and excitement of a Big 12 men’s basketball campaign, according to conference officials.
↵Conferences are permitted one 30-second public service commerical to promote the league in every home men’s basketball game televised by the networks.