NASCAR continues to grow to impressive levels as a brand year after year and even this weekend's race at Daytona and the running of the Coke Zero 400 offered further proof with some great news in terms of viewers.
Coke Zero 400 at Daytona pulled 3.8 U.S. household rating and 6.184M total viewers. Highest-rated and most-viewed Daytona 400 since 2008— Maury Brown (@BizballMaury) July 9, 2012
Tony Stewart came back from the second to last spot in the pack when starting the race to win in the end with a very impressive performance that took advantage of a caution flag and avoided calamity to beat out Matt Kenseth and Greg Biffle for his third win of the 2012 NASCAR racing season. It appears that Stewart is likely on his way to matching last season's five win total with another great year of his own.
It also sounds like NASCAR is also enjoying 2012 on the whole.
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