The 2012 NFL Draft achieved record numbers in viewership so far according to the overnight numbers, and it's clear that after the uniform unveiling, the NFL scheduling show, the free agency frenzy and the endless draft banter that the NFL is the largest single media brand in the United States today. Last night, 25.3 million viewers watched the first round on a Thursday night of all things, per Daniel Kaplan of the Sports Business Journal. The weekend will only inflate those figures even more as the NFL dominates a weekend in April -- months away from any meaningful on-field action.
The second and third round will be shown tonight on ESPN and NFL Network once again with the final rounds taking up Saturday afternoon.
For more on the 2012 NFL Draft, visit our NFL Draft StoryStream throughout the weekend. For a complete list of 2012 NFL Draft results as they happen, visit SBNation.com. For even more comprehensive coverage of the NFL Draft, visit Mocking The Draft.